I’m Sid, a UX/UI Designer based in London.
Welcome to my portfolio.


Electric Vehicle eCommerce

UX and UI design for a new EV eCommerce platform, offering services on multiple device resolutions to B2B and B2C markets.
Learn More

Product Configurator

Switch builder for an OEM specialising in digital building infrastructure. Sped up purchasing journey and reduced cognitive load.
Learn more

Corporate Banking Portal

Ran requirement gathering workshops for one of the largest wholesale banking providers in Bahrain, over a 1 month period in situ. Delivered low fidelity prototypes.
Learn More

Virtual Assistant

UX Research: Human Behaviour and the application of AR, AI and Deep Learning in the context of luxury retail.
Learn More

My Skills


I am methodical and persistent when it comes to research, and I enjoy Ethnography. I also love the research and learning curves that come with new clients, projects and industries. I can effectively pull together Competitor Analysis and Market Analysis. I have a fundamental understanding of SEO optimisation.

User Experience

I have experience running UX Workshops, such as Requirement Gathering,  Card Sorting, Interviews and Focus Groups. I can define and develop Personas, User Journey Maps and Empathy Maps. I enjoy engaging with colleagues to discern strategic options, and have had experience producing functional workflows, sitemaps and  Information Architectures. I can and have employed several UX techniques such as Service Safaris and Contextual Inquiries.

User Interface Design

I can confidently produce Low, Mid and High-Fidelity Wireframes, and I have an understanding of when is the right time and situation that demands them. I have high attention to detail and hence I feel capable at producing High-Fidelity Visual Mock-Ups, complete with colour and visual content. I have a strong grasp of Colour Theory. I reference award winning websites daily and find it useful to have a really good moodboard and set of references for any given project. I have a intermediate understanding of typography.

Adaptability and Continuous Learning

I pride myself on my ability to get stuck in and fight through a steep learning curve, and I feel it incredibly rewarding to expand my repertoire. I try to be self-reflective as much as possible and periodically ask for feedback and try to action on it. I frequently try to recall new techniques and apply them in my work. I always consider the 10 usability heuristics when designing or analysing references. I am lucky to have a wide range of tastes and hobbies, and this probably feeds more into the open-minded attitude that I hope to sustain.

Collaborative Communication

I excel in collaborating with cross-functional teams, from my multi-disciplinary engineering batch-mates to liaising with multiple teams at the workplace to ensure smooth deliveries. I enjoy the thrill of presenting and sharing a story or a team's piece of work that I'm proud of, and I feel that I have the capacity to read the room and appropriately pivot to keep things moving in the right direction. Making sure my colleagues and I are on the same page as each other is a preventative measure I like to take, when it comes to avoiding repeated work and deliveries that miss the mark. I am also a confident visual communicator, since I myself absorb things best through visual means.

  • Figma
  • Adobe XD
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Miro
  • FigJam
  • Protopie
  • Optimal Workshop
  • VoiceFlow
  • Webflow
  • Microsoft Office
  • 3D CAD Parametric Modelling
  • Sound Design and Audio Engineering
  • Usability Testing Tools
  • Balsamiq
  • SEMRush
  • Trello and other Kanban boards


2023 - Present
EvolutionCo - UX Designer

Worked on all things UX and UI across multiple projects, leading agile deliveries and liaising with senior stakeholders for project approval. Involved in product conceptualisation as well as working with existing product architectures.

Holition - UX Research Analyst

Synthesised a user-centric research initiative that explored the application of AI, Deep Learning and Machine Learning in a Virtual Assistant scenario for the luxury retail industry. Conducted workshops and presented research findings. Took the opportunity to shadow industry experts, including the front-end development and visual design teams.

Joseph Giles - Product Designer

Responsible for design, development & engineering of brass architectural fittings. Worked on the UX of the product e-catalogue experience and produced over 850 drawings for the website. Coded ERP for the electrical architecture sub-catalogue.

Cusp Connect - UX Analyst

Assisted senior stakeholders of a startup with product strategy/ brand design/ user research. Designed pitch-decks used to secure $500k Angel investment. Worked with front-end developers to create web and iOS prototypes.

About me

Hi, I'm Sid

I'm a British UX/UI designer based in London, formally educated as an engineer. Having attained my Masters in Product Design Engineering, I realised that my passion lies in user experience design - using empathy and systematic research to innovatively design product solutions is a rewarding process that I endeavour to keep experiencing in my professional career.

I've garnered a lot of experience in my current role, to the point where I have been able to take ownership and lead sub-teams for agile deliveries relating to web, mobile and native application products. I believe that my strongest traits lie in my communication style, critical thinking, creativity and dedicated work ethic.

In my spare time, I love to produce music (with 3 projects in the works under my moniker), experiment in the kitchen, play RPGs and keep active by bouldering, cycling or playing football.


Let's work together to craft engaging and memorable user experiences that drive results.

Sid's WhatsApp
Typically replies in minutes
Hi! How can I help?
Start Whatsapp Chat