virtual assistant

Virtual assistant



My Role

UX and Strategy, Research




I was responsible for synthesising a research paper that delved into future technologies in luxury retail, which aligned with my employer's clientele. I was given the liberty of choosing a subject area that interested me the most, and having initially researched the general landscape of emerging technologies, I settled on the ever-relevant and vastly expanding world of artificial intelligence and machine learning. More specifically, how technologies in this space could enhance a virtual assistant experience for luxury retail outlets and ecommerce.

Research Question

How can AI and deep learning deliver a hyper-realistic virtual assistant experience?

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